social media is here to stay

February 18, 2009 marlafederman

group_holding_hands5Social media is farely new to me. On January 5, 2009 I walked into my PR advanced writing class not knowing anything about social media aside from having my own Facebook account. Now 7 weeks later… I have a Twitter account, a PR Open Mic account, my own blog on WordPress, a LinkedIn account and a pretty good understanding of what social media is. I am no social media expert quite yet, but each day I am learning something new and exciting about social media. It is a whole other world.

For those of you who are as new to this as I am, in simplest terms social media is integrated technology combined with social interaction. Social media provides everyone with a place to discuss and share information. Social media are relatively cheap tools that enable anyone to publish and access information. Some of the technologies in social media are Myspace, Facebook, Flickr, Twitter, YouTube, WordPress, and LinkedIn;  just to name a few.

Who uses social media? Everyone can and should take advantage of the many opportunities that social media has to offer. Students can use social media for networking and looking for jobs. Social media is also extremely beneficial for companies. Companies can monitor what is being said about them on the web. In an earlier post I mentioned an excellent application that makes it easier to monitor your companies and clients. Also, companies can build relationships with their customers through blogs, social networks, podcasts and many other social media tools. Social media is such an important and useful tool for everyone that I don’t see it going away anytime soon. 

Here are some great links that can help you better understand the importance of social media and where it’s headed:

11 Reasons You Can’t Ignore Social Media in 2009

Predicting the Future of Social Media 

Social Media’s Future Looks Bright, Apply Sunscreen

Understanding “Social Media”


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1 Comment Add your own

  • 1. Kyle&hellip  | 

    Hi there! Thanks for including my post in your list (“Understanding…”). I hope it was helpful.

    Interesting blog you have. It’s good to see social media being incorporated into traditional PR programs. It really is the “new” PR, and brands that recognize this now are going to be much better off.

    Keep it up!

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